top of page

10 beginner Copywriting tips

Jean-Philip Herbstreit

A guide for successful copywriting


Copywriting tips

  1. Keep your language simple

  2. Organize your writing structure (Use funnel)

  3. Envision a clear avatar of your target audience

  4. Dont try to sell, try to help

  5. Align text with brand voice

  6. Keep text as short as possible

  7. Tell something interesting, dont just explain

  8. Write in your talking style

  9. Emphasize emotions not product features

  10. Treat your copy like a dialogue with your avatar

Copywriting tips for beginner
Copywriter

In the world of marketing, the term “copywriting” is becoming increasingly important. But what makes great copy and how do you best get started?


In order to answer these questions, it is important to understand what copy and copywriting actually are and what goals they pursue.

 

 

What is copywriting?


Copywriting, also known as “copywriting,” focuses on writing text that is intended to advertise or achieve a specific marketing goal.


It is a tool used in marketing to advertise and promote products, services, blogs, channels and more.


Advertising can be both sales-oriented and informative to showcase the brand and strengthen its presence.


Copywriting therefore has a variety of goals and can make sense in different contexts.


What is copy?


The copy includes the text that the end user or interested party reads.


This includes all elements that influence the text, such as images, formatting, font and brand voice.


Basically, copy is the text created by the copywriter to achieve a specific marketing goal.


What makes intriguing copy?

Copywriting Tips
Copywriting

Strong copy is characterized by persuasiveness and authenticity.


It embodies a written sales technique based on psychological expertise that gets the reader to engage with the text.


Strong copy not only grabs attention with an engaging headline, but also keeps it until the end.


At the end, the reader is prompted to take action, be it subscribing to a newsletter, purchasing a product, or making an appointment.


The conversion is an indicator that the copy was successful.


How will my copy be successful? Copywriting tips

Here are 10 copywriting tips to help you get started as a beginner:


  1. Keep your language simple

    1. We want the target audience to understand our text and act on it, which is why we should not throw around eloquent words if possibly not understood by the target audience

  2. Organize your writing structure (Use funnel)

    1. You need to have a clear path your goal, which is why you should use funnel for clarity (AIDA, DIC, STAR, FAB, PAS etc.)

  3. Envision a clear avatar of your target audience

    1. You need to know who you want to adress to really get underneath their skin, therefore do your research in regards to target audience

  4. Dont try to sell, try to help

    1. Copywriting is selling, but you need to actually help the aforementioned avatar. So to be clear dont be "salesy", but be authentic and sell simultanously

  5. Align text with brand voice

    1. Every brand has a brand voice, whether its soft and easy or direct and harsh - just like every human speaks in a specific manner. Keep your brand voice in mind and stay authentic within that brand voice. Lastly align the text with this brand voice.

  6. Keep text as short as possible

    1. Keep your text as short as possible to keep the attention on your text.

  7. Tell something interesting, dont just explain

    1. Dont just explain how the product benefits the buyer, but how they feel and how their life will be better.

  8. Write in your talking style

    1. Imagine talking like a robot: 🤖. Not really pleasant, that's why you should write as you speak, to keep it smooth and simple.

  9. Emphasize emotions not product features

    1. People buy on emotions not facts, but rationalize afterwards through facts. Use that for yourself and emphasize the emotional impact.

  10. Treat your copy like a dialogue with your avatar

    1. Your target audience is humans, so treat them like it and speak with them. It's not a presentation.


Conclusion

By following these tips and continually improving your skills, you will be on your way to becoming a successful copywriter.


Always keep in mind that strong copy is convincing, clear and targeted - and above all, moves the reader to action.

bottom of page