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The everyday life of a copywriter

Jean-Philip Herbstreit

Copywriting is much more than just writing texts. It is an art form that is present every day in our everyday lives, whether on landing pages, in advertising slogans, emails or on posters.

But what makes a successful copywriter? This article sheds light on the everyday professional life of copywriters, the subtle influence on the subconscious through their texts, their necessary mindset, and how they set goals and use analyzes and forecasts.

Everyday life of a Copywriter


A copywriter's day can vary and depends greatly on the type of projects they work on.

A typical task might be creating promotional copy for a new product website, writing blog posts, designing an email marketing campaign, or writing social media posts.

A key part of their work is understanding the product, the target group and the market.

But a copywriter doesn't just learn copywriting and that's it.

Would be nice, right?

Another component is the constant refreshing and expansion of the skill, since - as the name suggests "writing" - writing texts requires a strong vocabulary, excellent eloquence and a deep understanding of human psychology.

As mentioned before, the copywriter is largely occupied with optimizing his articulation skills, but that's not it.

Between the important projects and the improvement of skills, there are of course still missing agreements and alignments between the client and the copywriter or the agency.

The bottom line here is that the copywriter makes adjustments, makes forecasts, carries out analyzes and much more based on written texts and feedback from the client...

Subtle influence on the subconscious

A good copywriter knows how to write texts that not only inform, but also persuade and inspire action.

They use techniques such as appealing to emotions, creating urgency or offering solutions to problems that may not even be aware of the reader.

By choosing specific words and phrases, they can create a direct connection to their target audience's subconscious.

The mindset of a successful copywriter

Copywriting requires the following mindset:

- Empathy: Understanding how the target audience moves and feels.

- Creativity: You have to steadily be after finding new and innovative ways of emitting the embassy you need to write.

- Adaptability: You need to be able to adapt to changes in projects or the market quickly

- Analytical thinking: You need to be able to see what the text did and measure success or failure of a text to further optimize.

Goals and Analysis

A professional copywriter sets clear goals for what he wants to achieve with each text, be it more clicks, higher conversion rates or improved engagement.

These goals are often quantifiable and made measurable through tools like Google Analytics or specialized email marketing software.

Of course, the copywriter also works to improve and consolidate the perception of a company. Depending on your wishes, a strong copywriter aims at this goal as desired and, for example, improves the company's perception of authority in a certain industry.

They also regularly carry out A/B tests to see which versions of headlines, calls to actions or content formats perform better. The feedback from these tests helps them refine their approaches and increase the effectiveness of their writing.


The job of copywriter is demanding and requires a deep understanding of marketing, psychology and communication. Being a successful copywriter means constantly learning and adapting to find the language that resonates and converts.

Their work has a huge impact on how brands are perceived and how effective marketing campaigns are in the digital world.

Through the right mindset and continuous goal review and analysis, copywriters manage to be not only visible but also decisive.

Now you know what a copywriter does, but HOW does copywriting work behind the curtain? Click here to find out: Wie funktioniert Copywriting

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