Copywriting-Glossary

The AIDA funnel is a classic marketing model that describes the process a potential customer goes through before making a purchase decision. The acronym AIDA stands for Attention, Interest, Desire, and Action.

An advertising text is a specifically crafted text aimed at capturing the attention of potential customers and motivating them to take a specific action. This action could be purchasing a product, requesting more information, or signing up for a newsletter. The advertising text is the linguistic core of any marketing campaign and serves to convey messages clearly and persuasively.

A Call-to-Action (CTA), also known as a call to action, is a crucial component of marketing texts and digital content that prompts the reader or viewer to take a specific action.

A conversion in copywriting refers to the moment when a reader or visitor is motivated by the text to take a desired action.

The conversion rate is a key indicator in online marketing that represents the percentage of visitors to a website or campaign who perform a desired action. This action can vary depending on the goal, such as making a purchase, signing up for a newsletter, or filling out a contact form.

Copywriting is the art and science of creating targeted text to capture the attention of a specific audience and motivate them to take a desired action. This action could be a purchase, subscribing to a newsletter, or sharing a post on social media. Essentially, copywriting aims to craft text that is not only informative but also persuasive and sales-oriented.

A funnel in marketing describes the process through which potential customers are guided, from the first point of contact to the final purchase. The marketing funnel consists of several stages that represent the customer journey.

A landing page is a specially designed webpage aimed at prompting visitors to take a specific action. Unlike a traditional website, a landing page has a clear, focused purpose, such as collecting contact information, selling a product, or promoting an offer.

A lead is a potential customer who has provided their contact information due to their interest in a product or service. Leads are the first step in the sales process, and their quality often determines the success of a marketing campaign.

A lead magnet is a valuable offer that businesses provide to potential customers for free in exchange for their contact information.

The target audience is a clearly defined group of individuals or businesses that is particularly relevant for a product or service. To reach the right customers, it is crucial to analyze the target audience precisely.