The target audience is a clearly defined group of individuals or businesses that is particularly relevant for a product or service. To reach the right customers, it is crucial to analyze the target audience precisely. A target audience analysis helps to understand and address the needs, desires, and behaviors of this group effectively.

There are various methods for conducting a target audience analysis. These include examining demographic, geographic, sociological, and psychological characteristics to develop a deep understanding of the audience. For example, a target audience analysis might consider factors such as age, gender, location, and purchasing behavior. This analysis can be conducted both online and offline and is a vital component of marketing.

In digital marketing, targeting is essential for effectively addressing buyer groups. Here, the target audience is further segmented to tailor strategies to different customer types. Audience segmentation can be based on criteria such as interests or online behavior.

Important sources for analyzing a target audience include customer feedback, reviews, and the question: "What do my customers want and need?" The goal is to create satisfied customers by meeting their needs optimally. The distinction between target audience and persona highlights that, in addition to the general target audience, specific, fictional personas are often used to refine marketing efforts even further.

Ultimately, the goal is to improve targeting through a well-informed analysis of the target audience and to engage customers effectively through methods such as SEO, advertising, or specific marketing strategies.